Communication and Media
Comparing Ads
For this activity we worked in pairs comparing two advertisements, one
from the 60’s and other from the XXI Century.
Gordon’s Gin
1960’s ad (1963)
In this ad we think that the intended audience it can be adult women, because there
says that girls that ask for Gordon’s will get what they like, so if women buy
that product they will have men and beauty. But also it can be adult men,
because the girl of the ad attracts men attention because of her beauty.
The girl of the ad looks like a first class person
(with her jewellery and hairstyle), so here is an economic stereotype, only
rich people can buy this.
Also, this advertisement presents bias. This ad is trying to persuade people to buy this alcoholic drink
instead of others. For this, they use an attractive woman, so women would think
that buying this drink they can be as pretty as the girl of the ad, and men would
think that drinking that, they can be with a girl like her.
The underlying message here is: Buy Gordon’s Gin because you like it.
XXI Century’s ad (2011)
With this ad we think that the intended audience is people that is not interested in being like posh
people.
Here is an economic stereotype, that first class
people analyse everything (the wine in this case) and drink it slowly to taste
it. In return, the other man think that talk about the drink is stupid, he only
wants to drink it, as is said in the slogan: shall we get started?
The bias in this ad is that this TV ad is trying to persuade people to buy this gin instead of
others. So they use the slogan “shall we get started?” saying that the drink is
so good that you have to start drinking it immediately.
Finally, the underlying message here is: buy one of this and start drinking it rapidly.
